Xiamen Station Poster

On the afternoon of November 27th, Pinshang Lighting 2014 China Lighting Engineering Channel Tour Group and distributors, lighting designers and other people from Fujian, Guangdong and Jiangxi gathered at Xiamen Huaxia Hotel to discuss "How can manufacturers cooperate in the era of e-commerce?" Build a win-win model". The relevant person in charge of the Fujian Office of Pinshang Lighting shared the strategy adopted by Pinshang Lighting for the win-win future of cooperation with manufacturers, and displayed the newly developed Maixing series of high-end LED hotel lighting products on the spot, attracting many participants to come to communicate communicate with.

Xiamen, known as the "Oriental Hawaii", is one of the four major bases of the national semiconductor lighting industry. A few days ago, the second season of Pinshang Lighting's Qiming Action and the 2014 China Lighting Engineering Channel Tour Group came to Xiamen to investigate and investigate the current situation of the city's LED lighting market, and shared the research results at the meeting.

Through a week-long investigation and investigation, the visiting group learned that although Xiamen is one of the national semiconductor lighting industry bases, the industry is developing faster than inland provinces and cities, and the market development prospects are also very promising, but the development of the entire industry has not yet entered the On the right track, Xiamen's lighting market is also deeply mired in "price", which is a pain point for dealers in Xiamen and even the whole country. The scene thus launched a discussion on the current situation of Xiamen LED development and the planning of the development order of the lighting industry. The orderly development of the industry must go through the baptism of "price control", and the introduction of relevant standards to rectify the chaos in the industry is a top priority.

In addition, the rise of e-commerce channels has also brought a certain impact to the lighting market. The consumption concept and living habits of coastal areas have added "fuel" to the development of e-commerce channels, thus intensifying the squeeze on the living space of traditional channels. "The rise of online channels is an unavoidable development trend, but it is not without countermeasures. To deal with the impact of online to offline, you first need to have a comprehensive understanding of online channels." Relevant personnel of Pinshang Lighting It is pointed out that although the sales of Double 11 are large, the consumers are mainly scattered customers. At the same time, the matching of the lighting industry makes it difficult for e-commerce channels to conduct large-scale transactions. In the era of e-commerce, how manufacturers can cooperate to win the future is an opportunity. "Pinshang Lighting fully supports dealers and other partners to become bigger and stronger. Keeping product quality stable, increasing product research and development efforts, and launching products that meet and even lead the market demand are the basis for Pinshang Lighting to work with dealers to win the future. ."

Event site

After 3 months, the Pinshang Lighting tour group visited nearly 100 cities in 25 provinces and cities across the country. The survey found that although the development of the LED industry in each city is uneven, they all face certain challenges. During the period, Pinshang Lighting discussed with distributors all over the country and shared the burden. In various cities, Pinshang Lighting displayed the Maixing series of high-end LED hotel lighting products and new products of the Qicheng series of commercial photos, which were independently developed and produced. Come to visit and exchange.

Xiamen is the last stop of Pinshang Lighting's 2014 China Lighting Project Channel Tour, but Pinshang Lighting's research on the development of lighting industry in various provinces, municipalities and autonomous regions across the country does not stop there. "For new products, take advantage of the momentum to sail together, and work together to achieve a win-win future. This is the development goal of new products. This goal will motivate us to continue to penetrate into the markets around the world, provide dealer partners with more professional, efficient and high-quality services, and achieve a win-win situation. ." said the relevant person in charge of the product.