On the afternoon of November 13, Mr. Li Shengxian, general manager of Xlamp and Module Sales Department of CREE Asia Pacific, and his party visited Zhongshan Pinshang Lighting Co., Ltd. Mr. Liu Kefeng, vice president of Jiawei Co., Ltd. and vice president of Pinshang Lighting, warmly received General Manager Li Shengxian and his party, and introduced the future development strategy and product planning of Pinshang Lighting in detail. The two parties reached a consensus through further in-depth understanding and upgraded the original cooperation to a comprehensive strategic partnership, and will carry out in-depth cooperation in the fields of chip technology, optical technology, packaging technology, heat dissipation integration and other fields.

(both sides take a group photo)

Founded in 1987, CREE is a listed company in the United States. It is a well-known manufacturer and industry leader in global LED epitaxy, chips, packaging, LED lighting solutions, compound semiconductor materials, power devices and radio frequency. CREE's chips can use more power in a small space while generating less heat than other existing technologies, materials and products. As a domestic professional LED lighting solution provider, Pinshang Lighting has always maintained a cooperative relationship with CREE Company, and Pinshang Lighting's high-end LED lighting Maixing series products use CREE's chips. Further deepening the cooperation with CREE will promote the expansion of Pinshang Lighting in the high-end LED lighting market.

On the afternoon of the 13th, Vice President Liu Kefeng first extended a warm welcome to the visit of General Manager Li Shengxian and his party, and thanked CREE for its concern and support for the development of Pinshang Lighting. Then, Mr. Liu gave a detailed introduction to the development planning, marketing layout, product planning, corporate culture construction and the advantageous resources of Jiawei and Pinshang Lighting after the new start of Pinshang Lighting. After listening to Mr. Liu's introduction, General Manager Li Shengxian highly affirmed the work and achievements of Pinshang Lighting after its new start, and said that with the strong support of Jiawei Co., Ltd. and the sharing of advantageous resources, Pinshang Lighting Co., Ltd. The future development of Shang Lighting will definitely be better. Then, Mr. Li introduced to Mr. Liu the development of CREE, chip development, heat dissipation integration, etc. Cree is an integrated provider of materials, chips, parts and finished products. The company's positioning is to put the best technology and the best products in China to improve the overall level of the entire industry chain.

On the same day, the two parties reached an agreement on deepening cooperation in the future through comprehensive and in-depth understanding. In the future, CREE, as a comprehensive strategic partner of Pinshang Lighting, will participate in and support LED lighting chip technology, optical technology, packaging technology, heat dissipation integration and other fields. The development of product lighting.

The two sides also exchanged and discussed the current development of the lighting industry. After the meeting, accompanied by Mr. Liu, Mr. Li and his party visited the Pinshang lighting product exhibition hall, new home lighting products, new commercial lighting products, Maixing series hotel lighting products, etc., and took a group photo.