Meeting site

From March 1, 2011 to March 3, 2011, when the new image of pinshang lighting was released, the "pinshang lighting 2011 Marketing Summit" was also held in Chengdu at the same time. More than 300 dealer partners from all over the country and expert leaders of China Lighting society gathered together to witness the release of the new image of pinshang lighting, and systematically listened to the business strategy of pinshang lighting Corporate mission, brand vision, strategic planning, market planning and implementation guarantee in all aspects, discussed the industry trend in 2011 and defined the development direction of pinshang lighting market.

Non voting guests

During the conference, pinshang lighting comprehensively displayed hundreds of new products such as commercial lighting, electrical and electrical engineering, home lighting and outdoor lighting, as well as LED R & D achievements, which were highly praised by all parties and greatly enhanced the confidence of dealers. Facing the brand-new "smart change" of pinshang in 2011, participants expressed their unprecedented confidence. Pinshang lighting's corporate culture of seeking assault and innovation deeply infected them and made them feel the hope of the future.
On the smart change of market business strategy, Mr. Hong Ziang, chairman and general manager of pinshang lighting, explained in detail that the company will focus on end users, provide targeted and marketable products and all-round and high-level optical application services according to the changes of the market, and promised that in the new market environment, despite the rapid rise of CPI and the rapid increase of various costs, However, the company is confident that through internal optimization, it will not increase the price in 2011, and will reduce the procurement cost by 1) improving the procurement management level; 2) Adopt new processes and technologies to reduce manufacturing costs; 3) Make bold changes, adopt emerging management technologies and reduce management costs; 4) Reasonably allocate marketing expenses and improve the proportion of market input and output; 5) Increase sales revenue and dilute fixed expenses to digest the upward pressure. At the same time, he also systematically introduced the transformation of product lighting - the transformation of business focus from focusing on sales to improving "win" ability; Division and strategy of the three channels; The improvement and reform of the functions of the marketing system; Fully implement the performance management system throughout the company; Organic combination of marketing and brand operation; Emphasizing service to create value; Improve the training system; Product management changes from functional management to project management to mobilize initiative; Dual track operation led project; Integrate surrounding resources and develop product development channels; The transformation of quality management from single-level and simple quality control to multi-level and integrated quality management; Human resource management changes from simple personnel to human resources, and human resources are capitalized; Promote performance oriented corporate culture; From the rule of man to the rule of law, the management system should set people according to their posts and eliminate the setting of posts according to people; Establish process reengineering with standardized management, rapid response and improved decision-making ability; Construction of new industrial park, etc
The three-day meeting was compact, tense and vivid, with both systematic strategy publicity and expert speeches, as well as product shows. After the great breakthrough made by CNEEC in 2010, this time, through the interesting product show, it vividly showed the new plan to the participants, shared the market plan of 2011 with consumers in a relaxed atmosphere, and shared the wonderful new product release of switch socket, low-voltage appliance, integrated ceiling and other projects in 2011. Home lighting division and outdoor lighting division also fully communicate with merchants from all over the world through exchange and promotion meetings to introduce the latest products and new market plans to you.
In terms of the layout of market outlets, the product will focus on the development of traditional lighting outlets and turn to the in-depth development of projects as outlets. According to the specific situation of the local regional market, it will set up special dealers for each business segment to carry out professional market development, establish a special business team, and provide strong human, financial, material and other resource support, To fully cooperate with the market development of local partners and quickly increase the sales force of the front-line terminal.

Toast to 2011

The three-day meeting was short, but wonderful everywhere. The comprehensive intelligent change of pinshang lighting will become an important cornerstone of pinshang lighting in the future through systematic management and improvement, and a developmental and forward-looking vision. We will pay attention to pinshang lighting to fly higher and continue to be brilliant!