From April 18 to 20, pinshang lighting's 2011 marketing elite training camp was held in Zhengzhou. During this period, General Manager Hong Ziang and marketing director Chang Xuehe went to Zhengzhou to guide the training camp. During the three-day meeting, Chen Zheng, the training director of the marketing department, Li Haidong of the technical support department and Han Yijun, the director of the second sales department served as training lecturers respectively. During the training, they had detailed exchanges with marketing elites. After the meeting, dealers, distributors, offices and designers attending the meeting said that the training gained a lot and benefited a lot.
On the morning of April 18, Chen Zheng gave a lecture on "towards success and effective communication", which started from the mentality, and attitude determines everything. In the afternoon, the practical operation and cases of product marketing and engineering operation were shared. Based on his own experience, the lecturer described the skills of product sales and the effective ways to improve the work effect in the operation of engineering projects.
On April 19, Li Haidong explained the general situation of lighting design department, invisible channels, basic lighting knowledge and hotel lighting design. When explaining the lighting design of the hotel, the designers actively asked and answered questions, and the scene was very warm. Through this training, designers have a deeper understanding of the service concept and lighting application.
On April 20, Han Yijun gave an in-depth explanation on the core business of 4 + 6, mining third-party resources, developing 4 + 6 business and bidding process. With his years of market experience, Minister Han constantly interspersed actual engineering cases in the course of lectures, timely pointed out the key points and key points of project operation, and communicated with the participants in the form of discussion after the meeting. The dealers summarized the problems and found out their own shortcomings in the communication process, so as to overcome the shortcomings and deficiencies in the future work. Minister Han's explanation made dealers enlightened, and many dealers had the idea of establishing engineering teams.
Subsequently, the training camp was also held in Wuhan, Changsha, Nanchang and other places in the central China region of the company. The holding of this marketing elite training camp has greatly improved the business confidence of partners and added more success factors to the development of products. In 2011, pinjiang will work with all partners to explore and improve the market, adding another wonderful stroke to the company's differentiated marketing.

Training site interactive Q & A

On the 20th, Han Yijun, the main lecturer of the training

On site gags after training