On December 8, Zhongshan Pinshang Lighting Co., Ltd., a wholly-owned subsidiary of Jiawei Co., Ltd., signed a comprehensive strategic cooperation agreement with Shanghai Cree Optoelectronics Development Co., Ltd., a wholly-owned subsidiary of CREE in China. Give full play to their leading advantages in LED lighting solutions and LED packaging devices, and achieve in-depth cooperation in the high-end lighting market in commercial lighting, hotel lighting, home lighting and other fields.

Signing ceremony site

Li Shengxian, General Manager of Xlamp and Module Sales Department of CREE Asia Pacific, Dr. Shao Jiaping, Sales General Manager and Technical Director of Cree China, Li Li, President of Jiawei Co., Ltd. and President of Pinshang Lighting, Vice President of Jiawei Co., Ltd. and Vice President of Pinshang Lighting President Liu Kefeng, founders of Pinshang Lighting Hong Zian, Jiang Zhiqiang and other leaders attended the signing ceremony. Witnessed by related leaders of Pinshang Lighting, Cree Optoelectronics and media guests, Vice President Liu Kefeng and General Manager Shao Jiaping signed a contract with Cree Optoelectronics on behalf of Pinshang Lighting respectively.

Leader's speech: President Li Li (top left), General Manager Li Shengxian (top right), Vice President Liu Kefeng (bottom left), General Manager Shao Jiaping (bottom right)

At the signing ceremony, President Li Li said that Jiawei Co., Ltd. has been adhering to the development concept of technological innovation and quality first in the development process of more than 20 years, and has invested a lot of resources in research and development, manufacturing, supply chain and other links to provide dealers, customers and customers. End consumers provide products with the highest quality, the highest innovation capability and the highest cost-effectiveness in the industry. As a professional lighting system solution provider, Pinshang Lighting has established a very good brand and influence in the fields of commercial lighting and home lighting for ten years. After Pinshang Lighting joined Jiawei, it has comprehensively upgraded its products and will provide customers and consumers with better products in the future. Cree is an excellent enterprise. Jiawei and Pinshang have always maintained a cooperative relationship with Cree. We believe that Pinshang Lighting, with the support of Cree, will provide customers and consumers with more products with higher quality in the industry in the future. , Higher innovation ability, more cost-effective lighting products.

Vice President Liu Kefeng and General Manager Shao Jiaping signed the contract on behalf of the two companies

General Manager Li Shengxian said in his speech that Career is positioned in the high-end market and has the same goal with Jiawei and Pinshang Lighting, so it is willing to sign a strategic cooperation agreement with Pinshang Lighting. The signing of the strategic cooperation agreement is just the beginning. In the future, Cree and Pinshang will have many areas of cooperation, and will promote the development of the high-end lighting market around the common goal.

President Li Li and General Manager Li Shengxian exchange plaques

Vice President Liu Kefeng said that Pinshang Lighting has ten years of brand accumulation and precipitation, "POSO" is the English abbreviation of "perfect choice, sincere dedication", "providing lighting system solutions, improving human life quality and living environment" is Pinshang Lighting mission. Cree is a leader in the global LED industry, and its high-power and COB LED packaging devices have a very good reputation and popularity in the industry. As a domestic professional LED lighting solution provider, Pinshang Lighting has always maintained a cooperative relationship with Cree. Pinshang Lighting's high-end LED lighting Maixing series products use Cree's high-quality LED packaging devices. In the future, Pinshang Lighting will carry out deeper cooperation with Cree Optoelectronics, introduce more high-quality products to the market, and deeply cultivate the high-end lighting market.

Vice President Liu Kefeng and General Manager Shao Jiaping accept questions from media reporters

General Manager Shao Jiaping said that the transformation of lighting products is based on electronic engineering, and Cree will make the chips brighter in the future, and make products and packaging devices more suitable for the needs of high-quality lighting. Under the bright development prospect of China's lighting market, the cooperation between Cree Optoelectronics and Pinshang Lighting will lead the future of LED lighting through the complementary advantages and resources of both parties.

After the whole journey of Pinshang Lighting in 2014, with the support of the strong resource advantages of Jiawei Co., Ltd., through a series of major measures, the company's comprehensive strength has been further improved, and it has vowed to join hands with distributors, suppliers, employees, etc. to achieve a win-win future. The development momentum is strong. Signed a comprehensive strategic cooperation agreement with Cree Optoelectronics, providing strong support for Pinshang Lighting to continuously launch LED lighting solutions that meet the needs of the high-end market in the future.