On-site training activities

Human development is the fundamental purpose and driving force of enterprise development. In order to further strengthen the professionalism and system combat capability of the company's marketing team, from June 4th to 5th, 2016, Zhongshan Pinshang Lighting Co., Ltd. specially organized marketing management cadres and business elite representatives to go to Hangzhou to participate in the "Legal Principles in Marketing Management". " and lighting business knowledge training.

Director Hu Chongjun delivered a speech

This training was strongly supported by the company's leaders. Leaders such as Liu Jie, general manager of the domestic marketing headquarters of the LED lighting business department, Hu Chongjun, the group's personnel and administrative director, Hu Ben, the channel sales director of the domestic marketing headquarters, and Luo Xianghui, the outdoor lighting sales director, visited the training site. The training course is divided into two parts. The "Legal Principles in Marketing Management" is given by Bao Yingkai, a senior training lecturer who is well versed in the lighting industry, and the lighting business knowledge training is given by Director Hu Ben.

General Manager Liu Jie's speech

The "Legal Principles in Marketing Management" course covers the organization and task design of marketing managers, the "diagnosis" and "treatment" of marketing team building, and the selection, breeding, and retention of sales members. With his profound knowledge, rich experience, vivid explanation and flexible interaction, Mr. Bao brought a feast of knowledge to the students. During the training process, through on-site interactive activities, the trainees' understanding of relevant professional knowledge was deepened. Through on-site questions, collision of different viewpoints, and professional answers from teachers, the students helped the students to solve the confusion and misunderstandings in their daily work, and clarified their work ideas.

Teacher Bao is teaching

After the "Legal Principles in Marketing Management" course, Director Hu Ben explained the lighting business knowledge, including the company's current product line division, the advantages and target customers of each product line, promotion goals and practical skills. Comprehensive and in-depth professional training has deepened the students' understanding of the company's strategic goals and products, and laid a good foundation for subsequent market development.

student interaction

During the training, the trainees actively participated in it, discussed and shared enthusiastically, and asked the instructors for advice on their doubts. After two days of intense training, the trainees have a deeper and more comprehensive understanding of marketing, management, and the company's strategy. After the training, the trainees said that this professional training has benefited a lot and will be of great help to their future work.

birthday for birthday

During the training class, General Manager Liu Jie shared the marketing experience and experience accumulated over the years, and helped the trainees to deepen their understanding of "marketing management" through a wealth of cases. He pointed out that the marketing management cadres, as the leaders of the fighting unit of the company's development, should continuously improve their professional ability and comprehensive quality, and help the team members continue to grow, so as to create more value and realize the common growth of the company, the team and the individual. Mr. Liu said that the company is constantly creating better conditions for everyone, hoping that everyone can make better achievements on this platform and enjoy a higher quality of life.

Finally, Hu Chongjun, Director of Personnel Administration at the Group Headquarters, made a concluding speech on the training, and explained the salary and performance appraisal system of marketing personnel. Mr. Hu said that the company invested financial and human resources to organize professional training activities to help everyone solve their doubts at work and improve the professional ability of the team. In the future, the company will organize more such professional training courses according to the actual situation. He encouraged the trainees to flexibly apply the knowledge they have learned to their daily work and bring out greater value.

training photo

Pinshang Lighting is a common career platform and a warm family. During the training period, the company prepared birthday cakes for the three trainees' birthdays. During the break of the training, when the big cake was pushed to the scene, every trainee was deeply moved. Everyone sang the birthday song together, wishing the three birthday stars a higher level of work and family happiness as sweet as honey!

In addition, the leaders of the company also have one-to-one face-to-face communication with the students after the daily training courses to understand the difficulties encountered by the students in work and life, and share their own growth experience and experience to help the students improve Self, achieve the goal of growing together with the company and sharing a happy life with the family.