The economic crisis has affected the development of the whole market economy. Jinhua products changed in response to the market and achieved remarkable results. The sales volume in the first half of 2009 increased by 40% compared with the same period last year.
The economic crisis has led to the downturn of construction and other industries, the reduction of large-scale projects, the uncertain situation of project funds and the reduction of total market demand, which has brought unprecedented challenges to dealers. Jinhua products timely adjusted its work direction and market strategy, acted in response to the market, found a way out from small and medium-sized projects, increased market share and sales volume by improving the bid winning rate. While developing large-scale projects, Jinhua products has drawn out elite salespeople to strengthen the exploration of small and medium-sized projects and provide small and medium-sized engineering customers with the same high-quality services as large engineering customers. From the second half of 2008 to July this year, in terms of small and medium-sized projects, pinshang maintained a bid winning rate of about 90% locally, and flowers blossomed, thus ensuring that the sales volume of pinshang in Jinhua market increased instead of falling.
Crisis has both dangers and opportunities. It moves and changes in response to the market. Jinhua products seizes opportunities and turns crisis into opportunity through reasonable adjustment of sales strategy.