With the strong landing of pinshang lighting in the first and second set of prime time of CCTV on July 20, the large-scale promotion and promotion activity of "Gongpin" CCTV feast has heated up sharply across the country, and the Fujian market has also set off a "pinshang storm" at the same time.
Product landing on CCTV is to meet the needs of market development and the necessity of brand promotion. After more than five years of hard operation, the market operation of pinshang lighting is becoming more and more mature, the product line is richer, and it has the ability to serve a wider range of consumers. It is moving from industry brand to mass brand. Pinshang's attack on CCTV is to promote consumers' awareness of pinshang's brand, expand the spread of the brand and drive the development of the market through the communication of the company's concept of "being responsible for light".
According to the person in charge of pinshang lighting Fujian Office: at the beginning of this year, pinshang lighting successfully established home furnishing dealers in Fuzhou and Quanzhou, and opened a number of flagship stores in May and June. At present, the activity information of "CCTV feast" can be seen everywhere in the major lamps and building materials markets and specialty stores in Fujian. The corresponding promotion activities are also carried out in full swing with the strong cooperation of local dealers, which has achieved good market response. In particular, the terminal promotion of "13 preferential meals" is deeply favored and sought after, which enables consumers to enjoy real discounts and obtain praise, and promotes the improvement of market sales ability.
With the deepening of this "co product" activity, pinshang lighting will further expand its market influence in Fujian, and finally form a win-win situation of "co product" among the company, dealers and consumers.