On July 10, the third quarter marketing conference of pinshang lighting was held in the multi-functional training room of the company's headquarters. General Manager Ye Zhengping, sales management minister Chang Xuehe and other company leaders respectively gave detailed explanations on how to use CCTV media for channel development and market development. More than 50 sales elites from regional offices across the country returned to the company to participate in the conference.

Figure / marketing meeting site

In the past five years, we have always focused on building a "first-class lighting system" with international influence. The company has successively provided lighting products and lighting design services for more than 100 4-star hotels, and has become a real commercial lighting expert. At present, the company has achieved more than 2000 coverage of Chinese mainland and more than two or three terminal networks, and has gradually strengthened its penetration to the outside market outlets of major city. In the context of the financial crisis, it has successively entered the fields of home lighting, building electrical, outdoor lighting and so on. The product line has steadily moved from a single business photo to a diversified direction. The launch of a series of selling point products has been recognized by the majority of consumers, showing a winning style step by step.
As the leader of national television media, CCTV is known as "China's economic weathervane", "China market barometer" and "China brand Olympic Games". From July 15, pinshang lighting has made a strong landing on CCTV and will launch a three-month advertising campaign in the prime time of CCTV 1 and 2. This conference, as the pre war oath Conference for the company to land on CCTV advertising, will help to publicize the company's new series of electrical and household products and improve the core competitiveness of "changing due to customers"; At the same time, it will help to enhance consumers' awareness of products and brand recognition, and better convey the business philosophy of "being responsible for light" on products, so as to realize the leap from industry brand to mass brand.