In the first half of 2009, the impact of the financial crisis continued to spread, and the slowdown in consumption caused by the economic downturn made many business license brands shrink the market, lay off workers and reduce wages. Under the current situation, pinshang resolutely takes farsighted actions, takes the initiative to change and look for new development opportunities in the fierce competition.
At the beginning of this year, many dealers were complacent and worried about the market. Pinshang lighting Shanghai Office actively responded to the crisis and led dealers to participate in the company's 2009 Marketing Summit. During the summit, dealers personally felt the company's scale and strength, harmonious cooperation atmosphere and forward-looking development planning, which soon dispelled their concerns and enhanced their confidence in win-win cooperation with pinshang company.
3. In April, the Shanghai Office actively implemented this year's overall marketing strategy and increased the construction of home lighting and building electrical outlets and the development of some blank outlets. At present, the two newly developed agency stores in the home decoration good lamp market and Liuying road lamp market are being decorated according to the star standard and are expected to open in May. This has also further improved the coverage of the company's outlets and promoted the overall upgrading of the company's overall image. Market sales in the first quarter also increased by more than 30% over the same period last year.
During the crisis period, the confidence of the enterprise comes from the grasp of its own wisdom and enterprise. In the current cold season, the people on the product take the initiative to change in response to the market, seek more profit growth points, rearrange the product line, realize the diversified development of products, win the initiative of the market, and upgrade the image of "business license expert" to a comprehensive strength lighting enterprise, Steadily carry out the leapfrog development in 2009 to the end.