The 2009 Annual Marketing Summit of pinshang lighting was grandly opened at Crowne Plaza Xiaolan on February 21. With magnificent writing, pioneering ideas and innovative forms, the summit dedicated an audio-visual feast of "culture on supplies tells the vision of the enterprise" to more than 300 guests, dealers and media friends across the country.

Figure / dealer conference site

Visit the factory and feel the charm of light and shadow
February 2009 coincides with the fifth anniversary of the company. The successful research and development of another batch of new products and the strong promotion of two new projects will lay a solid foundation for the implementation of the company's overall goal in 2009. On the evening of February 20, the company's headquarters was decorated with lanterns, and the inflatable arch gate, publicity balloon and tea break corridor were arranged early, with an unprecedented warm atmosphere.
On the morning of the 21st, the whole celebration reached the first climax. More than 280 dealers from all regions of the country visited the product R & D center, sample exhibition hall and creative lighting experience hall. Chief engineer Wang Zhiyong introduced the latest research and development of the company in detail. The guests watched with great interest the on-site demonstration of advanced equipment such as photoelectric comprehensive analysis system, EMC comprehensive performance analysis system, light source lamp light intensity analysis tester and so on. In the newly decorated sample exhibition hall of the company, guests felt the new terminal image of Poso and the new artistic charm of lighting design of creative lighting experience hall.

After all the sages have arrived, look back on the five brilliant years

After the welcome luncheon, all guests gathered in the multifunctional conference hall of Crowne Plaza Xiaolan, which can accommodate more than 300 people. The special guests attending the conference include Mr. Peng Zhihui, mayor of Xiaolan Town, Ms. Xu Xia, deputy to the Guangdong Provincial People's Congress, director of the small and medium-sized enterprise service center of Guangdong Economic and Trade Commission, director of Guangdong technological innovation service center and President of Guangdong credit guarantee association, and Mr. Dou Linping, Deputy Secretary General of China Lighting Appliance Association, Mr. Jiang Feng, honorary chairman of the third (Shenzhen) Professional Committee of interior design branch of China Architectural Society, vice chairman of interior design branch of China Architectural Society, visiting professor of Guangzhou Academy of fine arts, leader in China's architectural decoration design industry, expert with special allowance of the State Council, master of Architecture, etc. this conference attracted Xiaolan TV station, Nanfang Daily, Zhongshan daily Zhongshan business daily, China Lighting newspaper, Guzhen Lighting newspaper and other news media.

Photo / opening speech by Chairman Hong Ziang

Hong Ziang, chairman of the company, first delivered an opening speech. Peng Zhihui, mayor of Xiaolan Town, a guest who came to the conference, spoke highly of the rapid development and remarkable performance of pinshang and congratulated pinshang on its excellent achievements in the past five years. In her speech, Xu Xia of Guangdong Provincial Economic and Trade Commission affirmed the courage of some enterprises in Xiaolan Town to go against the market and the courage to innovate. She pointed out that under the environment of the overall weakness of small and medium-sized enterprises affected by the financial crisis, Guangdong province attaches great importance to the development of small and medium-sized enterprises. This year, she will strengthen financial support, based on the current situation, deeply mobilize government and enterprises to jointly overcome difficulties and create a good investment atmosphere, Promote the healthy development of small and medium-sized enterprises. Dou Linping, Secretary General of China Lighting Appliance Association, expressed heartfelt congratulations on the outstanding achievements made in the product, made an in-depth analysis on the current industry situation, and encouraged enterprises to break through the encirclement and become stronger and bigger.

Photo / General Manager Ye Zhengping makes a speech

At the meeting, ye Zhengping, the general manager of the company, made a summary of the business work in 2008 and a specific work plan for 2009; Weng Zhiqin, manager of the electrical business department, introduced in detail the listing opportunities and competitive advantages of the company's electrical projects and the specific operation methods of new projects. Poso building electrical and home lighting projects aim at the opportunity and go against the market, bringing infinite vitality and hope to the market in 2009. Yu Hua, the representative of "excellent employees" and material control manager, described his mental journey from a R & D personnel to an excellent manager, and witnessed the development and growth of products with his growth.

Dialogue with manufacturers and seek common development plansFrom 19:00 to 22:00 on the evening of February 21, the summit forum officially began. This forum is divided into four groups: "electrical project promotion forum", "lighting channel construction forum", "professional channel operation forum" and "exclusive store management forum". The discussion on the new product promotion meeting of the electrical industry was warm. After knowing in detail the product advantages and sales policies of pinshang electrician, all elites in the industry here were full of confidence in the future of pinshang electrician. More than 30 agency contracts were signed on site, and the maximum contract scheduled sales reached 500000. On the basis of "pinshang" brand, pinshang Construction Electric has stepped into the first-class electrical brand. At the discussion site of another new project, home lighting, the director of channel management department, Chang Xuehe, answered the questions raised by the dealers in detail, and discussed why the project was launched and the relative competitive advantage of the project. Successful investment needs a lot of things to support. With a high sense of responsibility, pinshang frankly discussed the advantages, disadvantages and opportunities of lighting projects with each intended partner, and gave some rational analysis and investment suggestions, which greatly won trust and cooperation.

Tasting tea and talking about Tao, excellent agent introductionOn the morning of the 22nd, Mr. Wang Guangwu, a well-known domestic marketing expert and known as "the first person in China's building materials marketing", gave a marketing strategy lecture entitled "the value and cultivation of agents". Professor Wang analyzed the problems faced or existing by lighting agents and the problems in the value embodiment of agents, and encouraged the dealers present to continuously improve themselves, realize the perfect combination of human, capital, product, brand and channel, and reflect their own value while creating wealth. At the annual award ceremony held on the afternoon of the 22nd, a group of outstanding dealers with outstanding performance in 2008 were commended.
As a city with more than 2200 outlets, covering Chinese mainland's large and medium-sized cities and Hongkong and Macao, we have launched a series of leading marketing strategies through five years of market practice. The summit, from both theoretical and practical aspects, brought new thinking and efficient marketing solutions of integrated marketing to partners in 2009, and provided a forward-looking new idea for dealers at the juncture of economic crisis to realize accurate and efficient integrated marketing with innovative marketing thinking and marketing means that keep pace with the times.
On the evening of the 22nd, "2009 pinshang lighting Marketing Summit" came to a successful conclusion in the sumptuous dinner and on-site lottery of "Thanksgiving feast" in the state banquet restaurant on the fifth floor of Crowne Plaza Hotel. This summit is a meeting to unify thinking and strengthen confidence; It is a meeting of seeking truth from facts and promoting cooperation; It was a conference for manufacturers to work together for common development, which played the main melody of striving to achieve the grand strategic goal of 2009.