Since the beginning of this year, pinshang lighting has successively won the office building of Liujiaxia hydropower plant and Mingyuan hotel in Tianshui City in the Northwest market, with a total supply price of 1.1 million yuan, and the later project is estimated to be about 1.5 million yuan. In addition, the two sides are also negotiating a large lighting project of 850000 yuan in Yinchuan Hengnuo building materials city. Pinshang lighting won the bid for government projects and major commercial projects in major cities in Northwest China, which undoubtedly greatly improved its influence in the local engineering field.
While the project has made remarkable achievements, in order to better implement the future strategic planning of pinshang, the senior management of pinshang decided to intensify efforts to develop the Northwest market this year. Firstly, the transformation from traditional store business model to corporate operation is implemented. At the same time, a large number of business elite teams are recruited to go deep into the Northwest market, conduct detailed market research, then conduct relevant analysis of economic environment and other factors, carefully design distribution channels according to the analysis results, and formulate marketing incentive schemes suitable for the local market. The reporter learned from Liu Su, director of Gan Qingning office that the total task given by the manufacturer to Gan Qingning this year amounted to 8 million yuan. In order to better develop the Northwest market, according to the characteristics of the local market and combined with the localized business model of local dealers, pinshang decided to intensively cultivate the market and strengthen the business tracking of Engineering channels while covering the network. In order to expand the popularity of pinshang lighting among consumers and engineering providers, local dealers put eye-catching billboards inside and outside the shopping malls, and broadcast corporate and product advertisements on the giant led true color screen in Zhangye Road commercial pedestrian street, Lanzhou.
At present, pinshang lighting has set up agents in key markets in Northwest China, such as Lanzhou, Xining, Tianshui and Yinchuan. Pinshang will take these key cities as the center, dig out the primary and secondary agents in surrounding counties and cities, build momentum for pinshang lighting, improve its popularity in Northwest China, and pave the way for pinshang's next strategy in Northwest China.