Sofa meeting: The second from the right is Liu Kefeng, vice president of Jiawei Co., Ltd. and vice president of Pinshang Lighting

On December 3, the annual meeting of the Semiconductor Lighting Technology and Application Professional Committee of the China Lighting Society and the "Creative 2015" LED (Shanghai) High-end Forum was held in Shanghai. Wu Ling, Secretary General of the National Semiconductor Lighting Engineering R&D and Industry Alliance, Dou Linping, Secretary General of the China Lighting Society, Tang Guoqing, Secretary General of the Semiconductor Lighting Technology and Application Committee of the China Lighting Society, Liang Rongqing, Director of the Electric Light Source Research Institute of Fudan University, and other leading guests and guests from Hundreds of industry elites from all over the country gathered together to conduct in-depth discussions on topics such as 2015 LED epitaxial chip packaging trends, 2015 LED lighting trends, and the era of large healthy lighting, and imagine new ideas for LED development. Liu Kefeng, vice president of Jiawei Co., Ltd. and vice president of Pinshang Lighting, was invited to participate in the event and shared in the sofa meeting.

(From left) From top to bottom: Zhou Xuejun, Liu Kefeng, Lin Jiliang, Tong Min, Zhang Ke

In the "Sofa Conference" session, Liu Kefeng, vice president of Jiawei Co., Ltd. and vice president of Pinshang Lighting, first summarized the development of the lighting industry in 2014. In 2014, most traditional lighting companies' LED product revenue has exceeded 30%, and some companies even It exceeds 50%, which is a very good trend, indicating that traditional enterprises are transforming, and the products are mainly LED, which also shows that the penetration of LED is accelerating. In 2014, there were dozens of mergers and acquisitions in the lighting industry, and many new large consortiums and other companies entered the LED lighting industry. These mergers and acquisitions indicate that the competition in the lighting industry has transitioned from product competition and brand competition to the overall strength of the competition. In order to survive and develop well in the future, LED enterprises must comprehensively improve capital, team, sales, products, supply system, and service capabilities. In 2014, many lighting companies developed well. Of course, some companies lived very hard or even closed down. At the same time, the mobility of talents in the lighting industry is more frequent. In the future, the competition between enterprises and enterprises will be the competition of talents. Whoever has more high-quality talents will have more development opportunities. Therefore, entrepreneurs should build a good platform, formulate and improve mechanisms to attract and retain talent. Of course, this premise is to be able to identify the real talent.

Then, Liu Kefeng analyzed and judged the industry development trend in 2015. He pointed out that 2015 is a basic year for many lighting companies, the competition in the field of large-scale circulation will be fierce, and the decline in product prices will slow down, but the overall decline will continue. In this context, some outstanding companies will temporarily emerge in the industry. In 2015, enterprises should lay a solid foundation. On the premise of sufficient capital and team resources, they should focus on laying a solid foundation in products and services, sorting out the company's management foundation, and consolidating the foundation of market channels, so as to have the opportunity to meet the future. Liu Kefeng also said that e-commerce is an inevitable trend, regardless of O2O or third-party platforms, for most lighting companies, they are still at the stage of crossing the river by feeling the stones. For traditional lighting companies with channels, e-commerce is a double-edged sword. If you use it well, you can create more benefits, but if you use it poorly, it will hurt offline channels. For new LED companies, e-commerce is a new window, and this window also has costs. How to solve offline services is also a problem. In general, in 2015, some enterprises may find some new strategies to make e-commerce and O2O a window suitable for their own enterprises. For all enterprises, the changes in the industrial environment should be fully considered, the attributes of the enterprise should be accurately judged, and the situation should be judged based on the characteristics of the industry and the enterprise to win development. New technologies, new business models, and new business opportunities are equal opportunities for all lighting companies. The key is to see how the companies themselves grasp.

Left: Leader's speech: Top: Secretary-General Wu Ling, Middle: Secretary-General Dou Linping, Bottom: Secretary-General Tang Guoqing

Right: Secretary-General Wu Ling presented the "LED Lighting Lifetime Achievement Award" to Professor Fang Zhilie (the first from the right)

The summit forum is divided into several parts: the work report of the special committee of the China Lighting Society, the award ceremony, the sofa meeting, and the 2015 lighting trend seminar. Dou Linping, Secretary-General Tang Guoqing of the China Lighting Society Semiconductor Lighting Technology and Application Committee and other leaders delivered speeches at the forum successively. Secretary-General Wu Ling said that the lighting industry in 2015 has ushered in an important juncture for development, and various outstanding problems cannot be avoided by major companies. She expects this summit to propose solutions to industry standards, product homogeneity, and competition chaos. way. Secretary-General Dou Linping said that the competition in the lighting market in 2014 was more severe than before. During this period, many companies broke the capital chain and closed down. What happened to the lighting industry is worth thinking about by all of us. It is hoped that the summit will gather the wisdom of representatives of all enterprises and discuss the way out and solutions for the lighting industry next year. In his speech, Secretary-General Tang Guoqing reported the main work of the China Lighting Society in 2014, and believed that the main problem facing the development bottleneck of enterprises is to catch up with the era of homogeneous competition. Only by doing fine work in the field can we occupy a place. At the forum, the China Lighting Society specially awarded the "LED Lighting Lifetime Achievement Award" to Professor Fang Zhilie, who is known as the father of China's LED theory, which caused a great response on the scene. In his acceptance speech, Professor Fang Zhilie expressed the hope that China's LED lighting industry will become better and better, and that more brands in China's LED lighting industry can go to the world.